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Sephora’s Augmented Reality Mirror Adds Virtual Makeup To Customers’ Faces

Retail

Beauty lovers can try on makeup in this real-time, 3D mirror with just a swipe.

Tiffany Nesbit
  • 4 june 2014

Shopping for makeup can be a hassle. You have to browse the store for choices you think might be a good match, then stop at a mirror and take off whatever makeup you already have on. After each tester choice, you have to remove the product you just put on to try out the next, which is not only time consuming but can also be hard on your skin. To save time, you could always make a purchase without trying it on, but if you’re not satisfied with how it looks, there’s nothing you can do. If you buy your makeup from Sephora, however, you might never waste money on a product you don’t like again.

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