Social media and accelerated sharing are driving the rapid evolution of TV and movies.

When it comes to TV and movies, each person has their own particular likes and dislikes. Whether the content is classified as sci-fi, slasher, romantic comedy or some combination thereof, the aim of producers is to cater to niche audiences while still maintaining a broad appeal. In the past this has been a difficult equation to balance, generally resulting in some form of compromise: either generate more ‘mainstream’ content or risk losing large chunks of your audience. However, the advent of the internet has been changing the way people pick and choose their entertainment. Particularly social media is having a huge impact on the type of content that is being produced and is helping to identify and shape entirely new groups of audiences.

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