Rooms Filled With Light And Color For Visual Sound Experience
Agency Fake Love connected Sonos wireless speakers in four rooms to projectors in this case study.
The award-winning brand experience agency Fake Love has unveiled a new case study highlighting an interactive experience in Soho, New York and the Sonos Studio in Los Angeles. It utilized Sonos wireless systems to bring their tagline “Fill Your Home with Music” to life.
The visual music experience reinterpreted four rooms (the bedroom, living room, dining room and bathroom) as minimalist canvases for multisensory exploration. The agency aimed to combine aspects of a public art installation, house party, live music performance and a social gathering into one experience.
Music-driven vibrant color fields emanated from speakers to enable visitors to ‘see music’ and ‘hear colors.’ Through an integrated iPad in each room, they could add a track to the Sonos App queue. When a song played, its track info hovered above a speaker and responsive color washes flowed from the Sonos PLAY:1, PLAY:3, PLAY:5 and SUB depending on which was the “hero speaker” for that room.
All of the details in the rooms were designed by Fake Love, from the walls down to the furniture. These were projection mapped with audio-generated colors and animations emanating from the Sonos speakers, based on a complex algorithm which analyzed the audio of each track and transcribed them into visuals. Each song generated a unique live visual interaction, and visitors could also touch the customized Sonos speakers to instantly change the projected color effects in each room.
The experiential installation combined digitized color washes, inventive lighting, bold fabrication and the latest wireless sound technology. The immersive music colorscape was further enhanced by adding the opportunity for visitors to become part of the installation by tagging Instagram photos of themselves enjoying the experience with #sonosplay, which then appeared in picture frames located around the rooms.
This impressive and vibrant installation offers a playful mix up of the senses, adding both a tactile and visual experience to sound. It really brings to life the idea of music filling every room inside a home. You can check out the case study video below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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