Starbucks And Band Of Outsiders Team Up To Reinvent The Travel Mug
The world famous coffee company creates chic new cups with the popular clothing brand.
The Starbucks name and logo carry a certain message, one that has been carefully crafted into a status symbol recognized world wide. But even this company with a timeless product knows it needs to stay relevant to ensure its place in the market. What’s trendier than working with Band Of Outsiders, a chic Californian clothing brand that’s been gaining notoriety over that last few years?
Starbucks has often worked with the best and the brightest on bringing their customers new mugs and containers for their caffeine fix. The fifth in their series, these limited edition mugs are ceramic with either a monochromatic or rainbow drip trim, designed by the clothing company’s founder and creative director Scott Sternberg. Each mug holds 12 fluid ounces, or as much as a typical “tall” coffee at the retailer.