STORY teamed up with Quirky and GE for its latest retail concept COOL.

For its latest retail installation COOL, Chelsea retail space STORY partnered with Quirky and GE to showcase new ways that New Yorkers can beat the summertime heat.

The COOL experience is inspired by AROS, Quirky's new “smart” air conditioner, and includes cooling products, cool design, and even cooling, NYC-only experiences. The COOL installation features more than 80 brands and artists.

Some of the products that are being featured in COOL include cold treats from Hay Rosie Ice Cream, a new craft ice cream startup; Grady's Cold Brew, a Brooklyn-based iced coffee company that only sells online; JIX, a connectable system for building straw sculptures; Mack Weldon, men's basics with a twist; and Norma Kamalikulture fashion. COOL features products from five brands that were all presented at one of STORY's Pitch Nights, an event where makers, designers, and entrepreneurs come to STORY to pitch their product.

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