Swiss Watchmaker Museum Spirals Around Active Workshops


Audemars Piguet historic complex merges exhibits, workshops, and an underground guesthouse

Ross Brooks
  • 16 june 2014

The inside of a wristwatch is often beautiful and complex, something which the Danish architecture firm BIG seemed to keep in mind when they designed a new museum for the Swiss watchmaker Audemars Piguet, located at the company’s historic workshop complex in Vallée de Joux, western Switzerland, the new visitor attraction spirals out of the ground in a way that ensure that it’s presence is known, without overpowering the surrounding buildings.

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