Instagram Lookbook Mashes Up Cutout Models & New York City Locales


Designer Tanya Taylor and Instagram celeb Kalen Hollomon team up for an editorial campaign unlike any other.

Sara Roncero-Menendez
  • 12 june 2014

The fashion world is flooded with beloved and rising star designers releasing their latest collections, presenting them in unique and memorable ways to catch the eye of potential customers. It can be tricky to stand out in such a creative crowd, but fashion designer Tanya Taylor has found the answer with a little Instagram inspiration.

The up and coming clothing creator partnered with artist Kalen Hollomon, whose work on the photo sharing platform is well known. For Taylor’s debut resort collection lookbook, or rather a portfolio of the pieces and outfits in the series, she featured her models in different scenic locations in New York City. The twist? The photos contain only paper cut outs of the models in the clothes with someone holding them up against the beautiful metropolitan background.

This is an aesthetic straight out of Hollomon’s repertoire, as he is best known for collage style photos with only a camera phone as his equipment. With over 15,000 followers on his social media profiles, Hollomon is a rising star in his own right, and with good reason. His photos truly brought out the inner panache of Taylor’s carefully and lovingly crafted creations, through a bizarre mix of thoughtfulness and spontaneity:

As I walked, I shopped around the city for situations that meshed well with the poses and graphic elements of Tanya’s collection. The idea was to keep moving and look for the right moments to present themselves.

This is not Hollomon’s first high profile collaboration in the fashion world. The Instagram whiz also worked with Vogue during this year’s Paris Fashion Week for #VogueInstaFashion. Like he did with Taylor’s lookbook, he cut out his favorite runway fashions and held them up against picturesque New York backgrounds, which added even more to his growing Internet fame.

Whether or not this new way of insert models into locales will catch on is anybody’s guess — it would certainly save a lot in terms of transportation, setting up and getting the perfect shot while the light is just right. Still, Taylor and Hollomon succeeded in creating a unique, fun and memorable catalogue for these summer fashions.

Source, Images: Fashionista

+fashion / apparel
+kalen hollomon
+tanya taylor

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