Designer Tanya Taylor and Instagram celeb Kalen Hollomon team up for an editorial campaign unlike any other.

The fashion world is flooded with beloved and rising star designers releasing their latest collections, presenting them in unique and memorable ways to catch the eye of potential customers. It can be tricky to stand out in such a creative crowd, but fashion designer Tanya Taylor has found the answer with a little Instagram inspiration.

The up and coming clothing creator partnered with artist Kalen Hollomon, whose work on the photo sharing platform is well known. For Taylor’s debut resort collection lookbook, or rather a portfolio of the pieces and outfits in the series, she featured her models in different scenic locations in New York City. The twist? The photos contain only paper cut outs of the models in the clothes with someone holding them up against the beautiful metropolitan background.

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