Fake Tinder Account Turns Sexts Into Men's Health Education
To promote sexual health awareness, ad students created a Tinder profile for a fictional nurse.
Men turning to Tinder for a fun bout of sexting may have found themselves talking to Nurse Nicole, a fake profile that turns flirty conversation into a serious talk about men's health.
Texts with Nicole begin as many Tinder texts do – with innuendo that quickly builds to dirty talk. As the conversation gets more raunchy and heated, Nicole goes straight into nurse mode, telling men they should visit menshealthmonth.org to learn more about their own bodies.
The project called, Matches for Men's Health, was created by art director Vince Mak and copywriter Colby Spear, who are currently enrolled at the Miami Ad School. Spear explained to PSFK how the fake Tinder profile came about: