Twitter’s Video Hashtags Automatically Add Media To Text

Twitter’s Video Hashtags Automatically Add Media To Text
technology

As users type #allin when composing a tweet, video ads from Adidas pop up.

Vincenzo Landino
  • 13 june 2014

The World Cup is taking social media to a whole new level. Twitter has joined forces with two of the games’ advertisers, Visa and adidas, to experiment with video hashtagging.

Twitter-640x360.jpg

Twitter experimented with the feature last month, where a user can type “#visa” and then a space, you should see a paper clip prompt in your Twitter iOS app. Click on the icon and you can attach a video, which is an ad for Visa.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.