The fashion brand is launching a new service that lets people try on items and wear them for a day prior to purchasing.

GU, a casual wear retail brand run by Fast Retailing Co., is testing out a new service where shoppers can take items by the brand for a “test drive” outside of the store.

What it means essentially is that potential buyers can try on up to three pieces of clothing and wear them in public or outside of the shop to help them decide if they want to purchase any of the items.

GU recently opened a new shop in Tokyo's Shibuya neighborhood and the company is demoing the “test drive” concept, which they're calling GU Fitting, at the new shop.

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