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Virgin Designs A Minimalist Solution To Convoluted Travel Booking Sites

Virgin Designs A Minimalist Solution To Convoluted Travel Booking Sites
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The airlines' new online home is responsive and features a single screen. It also books people twice as fast as normal sites.

Leah Gonzalez
  • 17 june 2014

California-based airline Virgin America worked with design studio startup Work & Co. to reinvent the airline’s website, particularly their online booking system.

The airline wanted to change up their website user experience, especially on mobile devices, to make it easier and more convenient for their customers to book flights with them online. Booking flights using smartphones can be a tricky process since most of the websites are not configured to be mobile-friendly and it can be difficult to navigate through them on mobile devices. One of the airline’s main goals for the website redesign was to increase the number of booking transactions on mobile devices like smartphones and tablets.

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