Select passengers on the airline given limited edition outfits made by Norway's OnePiece.

Even though life in the upper-class cabin is already pretty luxurious, Virgin Atlantic has plans to make their flights even more comfortable by giving 1,000 of their customers a limited-edition onesie. The British airline recruited Norway's OnePiece to design the jumpsuit, along with the daughter of Duran Duran's frontman Simon Le Bon, Amber, to model the high-altitude sleepwear.

Only available to those traveling on select night flights across Virgin's long-haul network, the onesie features the Virgin Atlantic logo on the front, and the slogan “sleepy head” on the back. “The bespoke onesie blends Virgin Atlantic's rock n' roll spirit with design expertise from OnePiece to offer unrivaled comfort for sky-high slumber,” the airline said in a written statement.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in