PSFK’S Top Five Stories Of The Week

PSFK’S Top Five Stories Of The Week

Plane passenger receives home-cooked meal, Coca-Cola upcycles bottles and Sephora releases virtual makeup.

Hilary Weaver
  • 6 june 2014

Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.

Airplane Stunt Serves One Passenger A Home Cooked Meal From Mom


Mother’s Day has already come and gone, but F/Nazca Saatchi & Saatchi decided to put a together a touching airborne ad at the request of Electrolux. “Best Mother’s Day Present” involves a young woman leaving for college, a homemade lasagne from her mom, and an extremely touching inflight announcement.

Special Caps Upcycle Coke Bottles Into New Tools


Coca-Cola has launched a new campaign featuring a line of 16 unique bottle caps that can be attached to its bottles after they’ve been used. The company partnered with Ogilvy & Mather China for ’2nd Lives,’ with the aim of encouraging people to reuse and recycle more plastic.

Coca-Cola Invented A Fridge That Chills Without Power

Coca Cola Fridge .jpg

Coca-Cola worked with Leo Burnett Colombia on the Bio Cooler Project to bring cool drinks to parts of the world that have extremely hot weather without a regular power supply.

Sephora’s Augmented Reality Mirror Adds Virtual Makeup To Customer’s Faces

Sephora .jpg

Shopping for makeup can be a hassle. You have to browse the store for choices you think might be a good match, then stop at a mirror and take off whatever makeup you already have on. After each tester choice, you have to remove the product you just put on to try out the next, which is not only time consuming but can also be hard on your skin. To save time, you could always make a purchase without trying it on, but if you’re not satisfied with how it looks, there’s nothing you can do. If you buy your makeup from Sephora, however, you might never waste money on a product you don’t like again.

Doodle Artist: The Best Ideas Come From Unexpected Places


PSFK founder Piers Fawkes joined artist Jon Burgerman onstage at PSFK CONFERENCE 2014 for a review of his work and a discussion on the origin of inspiration. Burgerman, who’s known for his funky, free-style doodles, says he often gets ideas from his everyday distractions.

+consumer goods
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