Withings Smartwatch Ushers In New Age Of Fashion And Tech

Withings Smartwatch Ushers In New Age Of Fashion And Tech

Marie Claire Creative Director and Project Runway judge Nina Garcia introduced a new product in the world of wearable technology.

Hilary Weaver
  • 26 june 2014

At the PH-D Lounge Monday evening,  Nina Garcia, Marie Claire Creative Director and Project Runway judge,  helped to introduce  a new product in the world of wearable technology. Eric Carreel and Cedric Hutchings presented the Swiss-made  Activité watch, one of France-based company Withings’ new designs, which merges their world of tech with Garcia’s fashion milieu.

This new venture is one that Garcia said was the realization of what she hoped would happen for the fashion world. As a self-proclaimed tech nerd, Garcia says the Activité combines the sleek look of the fashion world with the serviceable qualities of a useful tech piece.

“I said, ‘Oh, my god; it is happening,’ Garcia  excitedly told the crowd of tech and fashion devotees. “A creative fusion of the two worlds that doesn’t feel forced and satisfies the geek in me, yet the person that appreciates classically and elegant design.”


Through Activité, Withings has designed one of the first wearable products that simultaneously focuses on health lifestyle and appearance. Tracking the wearer’s movements, the watch traces their sleep and exercise patterns. Fitted with a vibrating alarm that gently arouses the wearer, the watch documents the wearer’s movements and sleep cycles.

The watch aims to maximize the same potential when it comes to daily exercise. Working with the Health Mate app, Activite monitors one’s  progress in whatever area of fitness they choose. Made with a waterproof face and band, the watch can track swimmers in the pool or bikers on the road.

“We worked on designing something that will be beautiful and universally appealing enough so that people will be eager to wear it,” Hutchings said. “We look at certain devices so that we can introduce a revolution in the form of a watch.”

Created by a team of designers in Paris, the watch’s band is made with high-grade leather from a renowned tannery. The bands and faces feature both men and women styles and are sold at a retail price of $390.


In an interview with PSFK, Garcia said she looks forward to a future where wearable tech is the norm and can enhance everyday health and overall wellness.

“I think it’s only a matter of time where we will have a jacket that will adjust to the environment that will make us warm or keep us colder,” she said. “There will be more and more designer collaborations with big technology.”

Garcia says innovative fashion creations, such as the Activité watch,  point to a future where our fashion can do the work for us and help us focus on living healthier lives.

“The more we know about our body and how our body is functioning, the healthier we are,” Garcia added.  “And the more knowledge we have about our bodies and what we should put in it and what we can do every day just makes us healthier and more attune to something we should know,” she said.

She related it to Hutchings’ earlier comparison  between a body that uses wearable tech and driving a car.

“You see how much gas there is, you see how fast it is,” she said. “You have the dashboard that’s giving you all that information.”


+fashion / apparel
+fitness / sport
+Product Launch
+wearable tech

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