The brand is using strong fan bases to create powerful entertainment outlets.

This article titled “Larry Shapiro: ‘YouTubers are taking control of their own destiny’” was written by Stuart Dredge, for The Guardian on Saturday 7th June 2014 17.14 UTC

YouTube multi-channel networks (MCNs) are big business, at least judging by the up to $950m that Disney has agreed to pay for one of the leading examples, Maker Studios. Next to go may be Fullscreen, another US-based MCN reportedly targeted by Hollywood studio Relativity Media in a deal worth between $750m and $1bn, depending on which report you read.

This content is available for Premium Subscribers only.
Already a subscriber? Log in