Designer spearheads bike project showing how garbage can be used for art

Hoopties – old, rickety, falling apart bicycles – are being transformed into beautiful works of art with the 100 Hoopties project, a design challenge to create 100 pop culture icons out of discarded bike parts. The 100-day effort was launched by graphic designer, graduate student and cyclist Jennifer Beatty.

100 Hoopties is Beatty’s creation for the 100 Days project, which the Masters in Branding graduate students at the School of Visual Arts in New York City create each year. For the 100 Days challenge, each design student must create a new piece of art every day for 100 days, all centered on a common theme. Beatty chose bicycle hoopties as a way to connect with her love of cycling and also to illustrate how beautiful everyday, discarded items can be. Beatty’s 100 Hoopties project ends on the day she graduates with her master’s degree from the School of Visual Arts in New York City.

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