menu

‘100 Hoopties’ Design Challenge Pairs Pop Culture Icons with Old Bike Parts

‘100 Hoopties’ Design Challenge Pairs Pop Culture Icons with Old Bike Parts
Advertising

Designer spearheads bike project showing how garbage can be used for art

Marnie Kunz
  • 16 july 2014

Hoopties – old, rickety, falling apart bicycles – are being transformed into beautiful works of art with the 100 Hoopties project, a design challenge to create 100 pop culture icons out of discarded bike parts. The 100-day effort was launched by graphic designer, graduate student and cyclist Jennifer Beatty.

100 Hoopties is Beatty’s creation for the 100 Days project, which the Masters in Branding graduate students at the School of Visual Arts in New York City create each year. For the 100 Days challenge, each design student must create a new piece of art every day for 100 days, all centered on a common theme. Beatty chose bicycle hoopties as a way to connect with her love of cycling and also to illustrate how beautiful everyday, discarded items can be. Beatty’s 100 Hoopties project ends on the day she graduates with her master’s degree from the School of Visual Arts in New York City.

Beatty is a Detroit native with a BFA in Visual Communications as well as a BFA in Media Arts. Besides cycling herself, Beatty has experience in freelance design work in the bicycle industry.

The 100 Hoopties challenge began on April 7, 2014 and ran through July 15. Each day of the challenge highlights a different pop culture piece made with used bike parts. Every entry has a description with the bike parts used to create it, and some background information on the pop culture icon represented. The art pieces created with old bike parts depict pop culture movies, music, brands, video games, events, TV shows, logos and catch phrases. Some of the brands and icons represented in 100 Hoopties include Guinness, the Red Hot Chili Peppers, MTV, Monopoly, Forrest Gump, Le Tour de France, Coexist, Apple, Breaking Bad, The Simpsons, Nirvana and Super Mario Brothers, to name a few.

Beatty’s 100 Hoopties project shows how objects seen as waste in our society can be reused and repurposed to create meaningful, innovative and beautiful pieces of art.

100 Hoopties [h/t] Graphic Art News, School of Visual Arts in NYC, Design Your Trust, Urban Velo

+advertising
+Apple
+Bicycle
+Brand Development
+cities
+culture
+Culture
+Design
+Europe
+fitness / sport
+gaming
+technology
+USA
+work

More in advertising

advertising

Microsoft And Green Bay Packers Have Launched A Digital Innovation Hub

TitletownTech aims to boost economic expansion in Wisconsin

23 October 2017
advertising

Audi Opens Futuristic Escape Room To Promote Electric Car Technology

The e-tron room uses an immersive experience to represent the increasing electrification of our lives

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.