Airbnb unveiled its new logo on Wednesday, igniting a social media frenzy due to its inadvertently sexual design.

Airbnb officially unveiled its revamped logo today (the preamble kicked off a week ago, actually), and what came next the lodging website probably did not anticipate – a social media frenzy. No, the public wasn't flooding Twitter feeds praising the company for its desirable new design, but rather reacting to Airbnb's inadvertently sexual new symbol. In a few words, Airbnb's new logo is a vagina. Twitter users also found the new logo reminiscent of a birds-eye-view of a toilet seat, a butt, breasts, and, well, other anatomical parts taking little imagination to visualize. The REAL inspiration behind the new Airbnb logo is far less inappropriate, however. In fact, it's pretty profound.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in