Think Packaging conceptualizes a music-inspired way to pack the brew brand's beverages

New Zealand-based product design company Think Packaging has created a music-inspired design for Beck's beers packaging. The packaging basically resembles a classic music symbol: the boombox.

The Beck's boombox is designed to hold a six-pack of Beck's beer bottles. The idea of a boombox to hold Beck's beers is only fitting for a brand that adorns their beverages with music-inspired art labels.

Taking out the Beck's beer bottles reveals other music-inspired items inside, like hip hop inspired pop out glasses, coasters, retro cassette tapes, as well as a USB with the sponsored Beck’s track lists for the new owner's listening pleasure. The artwork on the Beck's beer boombox was developed by New Zealand-based specialist brand and product packaging design company Curious Design.

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