Digital marshmallow company Boomf quickly transforms social media into a tangible, tasty experience

Last November, we covered the introduction of the world’s first ever edible Instagram marshmallows. Using a special printing technique and edible ink, London-based Boomf allows customers to select nine images from their Instagram account or one of their followers, in order to create the ultimate selfie experience.

In what started out as a joint venture between culinary entrepreneur James Middleton and digital product studio Mint Digital, Boomf is now an independent company experimenting with innovative means of production. Demand has been great for the decked-out treats, and orders for the custom marshmallows are now being shipped around the world.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in