In Brief

The airline experiments with neuro-sensor technology to learn how to improve in-flight services for passengers.

Already known for being the first airline to introduce flat beds in business class, British Airways is seeking to learn more about what really helps their customers relax using what it calls a high-tech Happiness Blanket.

The device works by using brainwave sensors worn on a headset to measure fluctuations in passenger brain activity. This information is sent via Bluetooth to the blanket and visually communicated through color. The blanket, woven with fiber optics, changes color to from red to blue as the passenger reaches a more relaxed state.

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