Chocolate lovers take a digital journey to discover which of Cadbury's many flavors best match their identity.

Social media has revolutionized the way businesses approach their customers. The amount of consumer information that marketers have access to is incredible- favorite brands, sports teams, music artists, TV shows, etc. This information is essential for developing a focused digital strategy, but Cadbury has repackaged it for a much more experiential purpose.

To celebrate its wide flavor range and unique selection of sweets, Australia’s leading chocolate brand has created the Joy Generator- a vending machine that dispenses chocolate flavors based on a person’s Facebook likes and interests.

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