Cadbury Vending Machine Dispenses Chocolate Based On Facebook Profiles

technology

Chocolate lovers take a digital journey to discover which of Cadbury's many flavors best match their identity.

Charlie Stephens
  • 15 july 2014

Social media has revolutionized the way businesses approach their customers. The amount of consumer information that marketers have access to is incredible- favorite brands, sports teams, music artists, TV shows, etc. This information is essential for developing a focused digital strategy, but Cadbury has repackaged it for a much more experiential purpose.

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