Cadbury Vending Machine Dispenses Chocolate Based On Facebook Profiles
Chocolate lovers take a digital journey to discover which of Cadbury's many flavors best match their identity.
Social media has revolutionized the way businesses approach their customers. The amount of consumer information that marketers have access to is incredible- favorite brands, sports teams, music artists, TV shows, etc. This information is essential for developing a focused digital strategy, but Cadbury has repackaged it for a much more experiential purpose.