Heineken Inspires Urban Adventures With New Twitter-Based Service

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The brand's digital tool aggregates social data and notifies users of cities' social hot spots.

Charlie Stephens
  • 15 july 2014

Social media’s effect on society is often debated, criticized, and condemned. The large number of urban citizen’s that have a Twitter, Instagram, Facebook, or Foursquare accounts has altered traditional communication, and FOMO, or the ‘fear of missing out’, is a symptom of this hyper-connectivity.

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