An unconventional use of the photo sharing app makes for a novel promotional campaign.

The love of young, urban 20-somethings everywhere, IKEA has made a name for itself as a trustworthy and affordable source of stylish home decor. While their mainstay offerings – like the record-holding Expedit shelves or the simple Malm dressers – provide a standard way to furnish an empty apartment, IKEA's yearly PS collections push the boundaries and rival the likes of Design Within Reach and CB2. The PS 2014 collection is the company's 8th line within the series, and offers “flexible solutions for young-in-mind urban people living ‘in the moment,'” according to the brand's site.

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