‘Instagram For Kids’ Creates Safe Space For Photosharing

‘Instagram For Kids’ Creates Safe Space For Photosharing

How a photo-sharing app encourages young children to be active on social media.

Hilary Weaver
  • 15 july 2014

Social media is going elementary, particularly through the lens of a smartphone camera. The new mobile app PopJam, otherwise known as ‘Instagram for kids, allows children under the age of 13 to take photos and share them in a secure space.

Like Instagram, PopJam allows users to comment and share photos, as well as draw doodles in response to each other. The app is also inserting some professional content that will link children to information about philanthropy from Naked Heart founder Natalia Vodianova. PopJam also allows children to access educational material on coding through the organization Decoded. Mind Candy is also considering working with food expert Jamie Oliver to bring food education to the app to teach children about nutrition.

Mind Candy‘s online community expert will moderate a team that ensures the application remains secure for kids who use it. All Popjam accounts work like private Instagram accounts; users can only see and interact with someone’s information if they follow the other person. The security team works 24 hours a day to moderate the site, and children can easily contact a security member to report someone by clicking the ‘i’ on the post. This action will stop that person from contacting the concerned user.

The site posts its Community Guide with six easy rules, as well as a list of dos and don’ts for children to follow. The site also has a “legal” tab that both parents and children can follow to ensure that children know the expectations of creating an account before it goes live. These guidelines include not sharing a password or letting anyone else access the account. Parents and children are expected to understand that they cannot create a new account if their accounts have been disabled.


Earlier this year, Huffington Post covered a story about the positive influence social media can have on children’s lives. The opinion piece urges parents to be the moderators in their children’s social media interaction. Although the American Academy of Pediatrics places guidelines on children’s social media interaction, Huffington Post applauds these warnings but recognizes that children need to learn to be savvy users of the technology that has become an intrinsic part of our society. Popjam follows suit with this advice by encouraging smartphone use for taking and sharing photos. But to further the mission of  social media safety, the new app allows children to interact in a well-protected online environment while prompting their parents to join them in the social media revolution.

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