Choco Fix introduces today's children to the idea of Airfix models in an exciting new way.

In a culture where children are accustomed to HD video games, 3D movies, and tablets, simplicity can seem a bit dull. As technology advances consumers expect more from their products, and that creates a need for companies to push their products- making them more appealing but also more capable. In search of innovation, confectionary company Cadbury issued a task to graduate students at the Central Saint Martins school at the University of Arts London, and, surprisingly, the winner showed how changes to older products can excel in the modern age.

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