Marc Jacobs Fragrance Installation Asks Shoppers to Upload Their Dreams
The Dream Room allows customers to reconnect with their dreams, and is also an opportunity to win a shopping trip
Dreams are an important part of life because they give us something to look forward to and aspire for. Unfortunately, the world today is so complicated and digitalized that we tend to lose track of our dreams- so they rarely wind up becoming reality. For their new campaign, Marc Jacobs wants to remind people of their dreams, and how tangible they are. Like dreams, Marc Jacobs has a big online presence that is fun to take part in, but can seem separate from the real world. This new campaign, called the Dream Room, is an opportunity for the brand to translate their online experience into something more concrete.