Outdoor Ads Transform Into Public Artworks to Celebrate California History

Outdoor Ads Transform Into Public Artworks to Celebrate California History

The Art City Project will replace advertisements with art to preserve the spirit of San Francisco

Lin Qiu
  • 15 july 2014

The Art City Project, founded by a former techie from Silicon Valley, Luke Groesbeck, will be turning the city of San Francisco into one big city-wide art exhibition called ‘Way Out West’ this summer, hoping to revitalize the area’s art scene and remind everyone that California is still the place for dreamers and pioneers.

From July 7th until August, the works of local Californian artists are taking over billboards, bus stops and other ad spaces in San Francisco to give residents a break from advertisements and transform visual pollution.


According to Groesbeck, it’s where these art pieces reside that’s key in this project:

Today, San Francisco has about 7,500 ad spaces, which reach tens of millions of people in a given month. We’re doing this to illustrate a different possible future, where in each neighborhood we’re instead surrounded by art and contemporary art plays a major role in our lives.

The WOW team of artists include Apex, who has created many of the murals in the Mission District, and Brett Amory, who hopes that the project will combat the effects of gentrification in the neighborhood:

The Mission District is one of the areas getting hit hardest by this change. It’s a very appropriate place to have art by local artists displayed, as a reminder of what the city is really made of.


The Art City Project – Way Out West
Source: T Magazine

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