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Color-Changing Billboards Correspond with Weather to Influence Emotions

Color-Changing Billboards Correspond with Weather to Influence Emotions
Innovation

Samsung’s Color Therapy is a multi-sensory experience that will be launched in six cities worldwide

Vashti Hallissey
  • 31 july 2014

If you’ve ever felt blue, seen red or been tickled pink, you know that color is closely linked to our emotions. Samsung wants to prove this with a series of interactive billboards that change color according to the weather.

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