Samsung's Color Therapy is a multi-sensory experience that will be launched in six cities worldwide

If you’ve ever felt blue, seen red or been tickled pink, you know that color is closely linked to our emotions. Samsung wants to prove this with a series of interactive billboards that change color according to the weather.

A screensaver-like billboard has been installed in New York’s Times Square and others will be coming to London, Amsterdam, Singapore and Toronto over the next few weeks. The project is called Color Therapy and it is designed to showcase the capabilities of the new Galaxy Tab S which displays more than 90% of nature’s color palette. The billboards use the same technologies as the Galaxy Tab S displays on a larger scale.

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