Screenshot Shopping Wish List Gives Alerts on Price Drops


SnapUp app tracks and organizes favorite online products for mobile shoppers

Simone Spilka
  • 25 july 2014

Screenshots are officially the smartest shopping tool for your wallet.SnapUp, a newly launched service, organizes products from shopping apps and browsers simply by snapping a photo on your phone. The snaps are identified by the application so users can remember the items they wanted to buy and save them for later consideration.

SnapUp aggregates the screenshots of product and product details and allows users to curate a shopping wish list across e-commerce platforms. Simple commands make it easy to segment items and track them based on retailer and price. The app automatically tracks the prices and sends push notifications when an item gets discounted.

The San Francisco-based startup was founded by Dan Cheung, Eric Goldberg, and Shan Mehta, veterans of the e-commerce and engineering industries. The Founders aim to build a product that serves real world utility, where wish list collections reflect necessary items just as often as inspirational items. Conversation and sharing functions were consciously removed so that SnapUp steers away from the social shopping experience.

SnapUp addresses the shortcomings of mobile shopping in the difficulty customers face to create bookmarks for comparing and tracking products across applications. Instead, the developers imagined screenshots as the bookmarks themselves.

Impressively, SnapUp technology is able to recognize almost any product sold online from images saved in the phone’s camera roll. The algorithm is a unique system with the ability to translate the image into a URL for the retailer’s site.

The app becomes a one stop all for online shoppers – rather than curate shopping lists across various online sites, users organize all of their items into one app. SnapUp makes mobile shopping a lot easier — and with hope a lot more affordable.



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