The Simpsons Characters As Wine Bottles

The Simpsons Characters As Wine Bottles
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The classic, beloved show inspires minimalist design for wine

Michael Ellenbogen
  • 22 july 2014

For most consumers, packaging is a very important element not only in the decision-buying process, but also the consuming experience. Proper labeling, displaying of ingredients and typical marketing techniques are used as a mechanism to obtain trust; doing things differently, in a sophisticated and smart manner can be the make or break between whether a buyer re-purchases the brand or product again. So what if designers and marketers thought of product branding, labeling and packaging contrarily? Spontaneously?

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