Singapore's transport authority offers riders free rides if they use the system before 7:45 AM on weekdays

In a bid to ease the commutes of thousands bustling to use Singapore's public transit during rush hour, the Ministry of Transport Singapore (MRT) has been offering riders free admission to the transit system early in the morning.

The program has been active for over a year, and has been proven as a success. Now, a Toronto mayoral candidate has considered a similar idea, based on Singapore's model where riders paid no fare if they exited at one of 16 heavily-used central MRT stations by 7:45 a.m. on weekdays. Riders who exited at one of these stations between 7:45 and 8 a.m. got a discount.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in