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Sony Drops 8 Million Flower Petals to Promote New TV Line

Sony Drops 8 Million Flower Petals to Promote New TV Line
technology

Eight million flower petals cover an entire Costa Rican village to promote the quality, definition and representation of their new line of televisions

Michael Ellenbogen
  • 16 july 2014

Ever wonder what 8 million flower petals looks like? Sony wanted to explore this as it made a huge splash dropping 3.5 tons of vibrant colored flower petals, creating an epic shoot to promote their new line of TVs, which promises 4x the detail of HD.

Shot by photographer Nick Meek and filmmaker Jaron Albertin, and organized by McCann, the idea was to cover the area near the Irazú Volcano – located in central Costa Rica – with a flower petal for every pixel in Sony’s 4K Ultra HD TV.

And, according to Sony’s behind-the-scenes video, the team hand-picked the most vibrant flowers they could find in the region to flood the streets with color, with almost no digital manipulation.

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via yellowtrace

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