The cultural movement takes New York's subway performers by surprise with a huge collective tip

A lot of the best musicians aren’t in the charts or on the X Factor, they are on city streets and subways playing for a just a hatful of change every day. A new concept by BBH aims to show street performers how much they mean to people by surprising them with hundreds of tips. Known as TipBombing, it involves gathering a big crowd around subway musicians who think they are taking part in a music documentary, and astonishing them with an enormous collective tip.

William Yu of BBH tells PSFK:

TipBombing started with the members of our team agreeing that something as simple as compliment can completely brighten someone's day. We then asked ourselves, ‘How would someone feel if they were given a hundred compliments at the exact same time?' We wanted to explore this phenomenon.

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