The hotel booking website sets up a page for the fictional European hotel for users to praise or bash

Wes Anderson's 2014 film The Grand Budapest Hotel revolves around a fictional hotel in the equally fictional Republic of Zubrowka, where a lobby boy and a hotel manager are out to get a valuable painting in the backdrop of a massive war. Anderson's bright and wondrous movie, highlighting the beautiful old nature of the hotel, has inspired many works from fans. TripAdvisor, though, has taken a step forward by creating a fake page for the hotel, allowing users to write in their own reviews.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in