Illustrators have mocked up a concept redesign reminiscent of Jony Ive's flat design for iOS 7.

Creative team Guus ter Beek and Tayfun Bier, London-based illustrator and designer Jordon Cheung, and digital illustration agency George Gates Represent have created a concept that revamps the logo and interface design of the World Cup 2014.

According to Guus ter Beek, “There’s plenty of good, functional design at the World Cup. But one important part of the World Cup, the way games are presented on TV, could use some work.” Ter Beek and Bier enlisted the help of Cheung and George Gates and the team opted for a flat design for the World Cup logo and current interface design.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in