Wrigley's Orbit Coffee Cup Sleeve Gives Customers Clean Teeth On The Go
A gum company is attaching free sample of their product to help customers get rid of coffee breath after their usual morning cup.
People in all walks of life carry tons of products with them to keep their foul breath from ruining interviews, parties or just day-to-day interactions. But among the mints, strips and sprays, gum is the most powerful, and popular, of the odor-killing products. South African coffee seller, Seattle Coffee Co. has teamed up Wrigley's Orbit gum to help customers start the day energized and fresh, ready to face whatever challenges arise.
With the help of South African advertising agency DDB and design studio Tag 8, Seattle Coffee Co is adding new coffee cup sleeves with individual samples of Orbit's gum. The campaign, exclusive to South Africa, is called “Coffee On The Go, Clean Teeth On The Go.” Through this direct-marketing technique, Wrigley is trying to bridge the gap between coffee drinkers and gum chewers. A statement from the company read: