Improv Everywhere set up a luxury sauna at a New York Subway Station

A subway station isn’t a place you would normally get a hot stone massage but, this summer, lucky commuters were offered spa treatments at 34th Street Herald Square. Performance group Improv Everywhere took advantage of the sweltering heat to set up a pop-up sauna on the platform, complete with towels, sauna benches, massage tables and a steam room.

The group, which describes itself as “a New York City-based prank collective that causes scenes of chaos and joy in public places”, chose to create the latter on NQR platform on 34th Street last week. Director Charlie Todd explained in a release:

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)