The world’s first Instagram game is part of the brand's Predator Instinct campaign

The Adidas Polska Instagram account has launched what it has described as the world’s first interactive game on the site for the brand’s new Predator Instinct shoes. With the creative concept and technology developed by Isobar Poland, it targets a younger and active social media and mobile audience.

The picture-matching contest is taking place on Adidas’ official Polska Instagram profile (@ADIDAS_PL). In the gallery, users can find the abbreviated contest rules, password of the day and nine pictures showing the Predator Instinct shoe. This model of shoe has been designed for players whose instinct takes over and guides them to victory.

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