Creative agency Hungry Boys created a new technique called 'drone-vertising' for Wokker's campaign

Creative agency Hungry Boys created a new advertising technique for noodle company Wokker, which incorporated unmanned aerial vehicles. The aim was to draw potential customers' attention and raise the number of orders from a number of local business centers.

As ordinary advertising channels are congested, they came up with an unusual way to attract their target audience, by raising the ads up in the air. Wokker banners were attached to drones and launched around high-rise business buildings, drawing the attention of hundreds of people as they flew past office windows.

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