Axe ‘Kiss for Peace' Campaign Promotes International Goodwill, Social Media Style
AXE Challenges young people to #KissForPeace in honor of International Peace Day
Men's personal care company AXE has launched a campaign to get young people involved in the peace movement, using the tools they know best: social media. AXE's Peace campaign encourages people to spread love and goodwill worldwide by kissing, and sharing their kiss posts on social media, with the hashtag #KissForPeace.
The Axe Peace campaign features a 60-second film and 30-second commercial titled “Love,” which premiered nationally on Feb. 2 during Super Bowl XLVIII. The short film is a collection of global vignettes that depict the campaign’s theme of “make love, not war” and includes a social-media friendly call to action with the hashtag #KissForPeace.