Shawn Parr: Building an Authentic Brand People Believe In

Shawn Parr: Building an Authentic Brand People Believe In
Advertising

The head of innovation/design consultancy Bulldog Drummond extols the consumer connection-savvy of lighter brand, Zippo

Shawn Parr, Bulldog Drummond
  • 19 august 2014

Building a brand that stands for something is challenging; it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success.

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