California Hotel Will Test Robotic Bellhop
Aloft Hotel in Cupertino is recruiting the industry's first robot butler to assist staff
Starwood's Aloft brand aims to deliver a fresh approach to the traditional hotel landscape, offering a tech-forward experience and modern style for the next generation of traveler. It has recently announced a new member of its Cupertino team, A.L.O., the hotel brand's first Botlr (robotic butler). This cyber associate will perform both front and back of house duties at the hotel, assisting staff in delivering amenities to guest rooms and other tasks.
A.L.O. the Botlr is professionally “dressed” in its own custom shrink-wrapped, vinyl-collared uniform and name tag. The robot will accept tweets as tips as it rolls along to each task, enhancing the hotel's tech-forward offerings while also freeing up staff at busy times and enabling them to create a more personalized experience for their guests.