How to Deliver Personalized Coffee to Every American

How to Deliver Personalized Coffee to Every American
technology

Coffee + tech startup Craft Coffee is bringing the $4 billion American coffee market online.

Nestor Bailly, PSFK
  • 27 august 2014

Everyone deserves good coffee, even if they have no idea what it is. In fact, there is no ‘perfect’ coffee, no roast that is the best or objectively good. Every person has an intensely personal opinion on what coffee they like, and often they don’t know what they like, having just taken on marketing jargon as their preferences until they try a blind taste test.

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