How to Deliver Personalized Coffee to Every American
Coffee + tech startup Craft Coffee is bringing the $4 billion American coffee market online.
Everyone deserves good coffee, even if they have no idea what it is. In fact, there is no ‘perfect’ coffee, no roast that is the best or objectively good. Every person has an intensely personal opinion on what coffee they like, and often they don’t know what they like, having just taken on marketing jargon as their preferences until they try a blind taste test.
These are just a few of the things that founder Michael Horn and his team at Craft Coffee learned over the last 3 years, and for the past 10 weeks they have participated in Y Combinator‘s Summer Class in Silicon Valley to build the technology behind those insights. Just like startups in the movies, they lived and worked in a Victorian home together and created more product and pushed the business further in those two and a half months than they had in their previous three years in operation.