Seeking to remove the need for an accompanying app, the Kosmo e-cig gives direct feedback to help smokers quit

App-enabled e-cigarettes aren’t new. They’ve been around for a while and like their cousins the app-enabled fitness trackers they aim to help people change their habits and become healthier by providing feedback and tracking stats.

However, there’s a problem with that model according to the CEO of e-cigarette Kosmo, Ylann Wajsbrot.

“An engaging app is not enough, because most people stop using activity tracker apps within three weeks. And that’s not long enough to get off nicotine completely. Instead, a lot of people end up smoking even more with e-cigs after they get sick of checking their app.”

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in