Tel Aviv creative director Dudi Ben Simon transforms ordinary objects into something completely different

Dudi Ben Simon is a creative director based in Tel Aviv, Israel and he snaps photographs of various everyday objects that he has arranged carefully to create different objects or scenes.

Dudi takes ordinary items like ceramic bowls, plastic bags, a McDonald's French fries packet, and even leaves and green beans. He then puts two or more items together to create something else entirely and then photographs them. The creative director posts his creations on his Instagram account.

Dudi and his work was recently featured on the Instagram blog. He says that he is inspired by the people and objects around him. He explains in the blog post, “Since studying history of art at school I was fascinated with what can be made by using objects and daily pieces when they are disconnected from their original use.”

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