Hyundai Will Air Sci-Fi Short Film During Commercial Breaks
In the ad breaks of TNT's Legends pilot, a three-part story will feature the all-new Genesis model
Car manufacturer Hyundai will air a three-part short film during the commercial breaks of next Wednesday's Legends pilot. Based on an award-winning book by spy novelist Robert Littell, Legends stars Sean Bean (Game of Thrones, The Lord of the Rings) as Martin Odum, an undercover agent working for the FBI's Deep Cover Operations division with the ability to transform himself into a different person for each job.
The new series of commercials were exclusively made to air during the show's premiere on August 13. This marks the first branded content collaboration between Hyundai and the television network TNT. They partnered with the content shop New Form Digital to create the 11-minute ad. New Form Digital has Academy Award-winning producer Brian Grazer and film director, producer and actor Ron Howard as partners and investors.