In Brief

How one can sustain brand success in a unique and meaningful way

In a Millennial-inspired Participation Economy, social media marketing is dead. Now, I didn’t say social media is dead– just the idea that social media marketing and its effectiveness live in tomorrow-land.

Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? Which is most powerful: a like, share, retweet, favorite?

While these are all fair questions, attempting to grade the social landscape in this manner is counterproductive and missing the greater point.

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