Lay's, Uber Launch Urban Picnic Delivery Service
A free picnic basket was offered to New Yorkers as part of the brand's 'Do Us a Flavor' campaign
Lay's launched a partnership with Uber in New York City that delivered a free picnic basket to app users. The on-demand picnics were available between 11:30am and 3:30pm on August 15th and 16th to those in Manhattan between 14th Street and 96th Street.
Users could enter the promotional code ‘LAYSPICNIC' in their app to unlock the Lay's Picnic option and then request a delivery from an UberRUSH messenger to their location. The recently launched UberRUSH courier service offers fast messenger pickups and immediate deliveries, with the user able to track delivery progress in the Uber app and easily share their item's location with the recipient.