Scott Lachut: The Big Changes Driving the Maker Movement
PSFK Labs chief explores the big ideas found in The Maker's Manual
As more people take part in the Maker Movement, both the marketplace and culture are poised for some exciting changes ahead. As part of the launch of The Maker’s Manual – a publication produced with the support of Intel – the PSFK Labs‘ team looks at some of the big ideas that fall out of the report and what they'll mean for the consumers and brands.
1. Innovation Is What Matters Today's consumer marketplace is primed for exciting innovations that change the nature of daily life from work to home to play, meaning any product that captures the public's imagination and delivers on those expectations can become the next big thing overnight. Add to this, a host of new platforms that can reach audiences at various stages in the product development pipeline, and we're seeing the creation of an ideal environment that allows individual makers to not only compete, but succeed against more established companies like never before.